Do you have a win/win strategy that will maximize your relationship with the reporter and achieve positive publicity?
With the right interview strategy, you can manage the way you, your firm and your client are portrayed in the media. The right strategy will harness and use the considerable power of the press.
Here’s a ten-step strategy for a successful interview. |
Whether you are pitching a baseball or delivering an idea for a news story, you want to make sure you are throwing the right pitch at the right target.
If you want to see your story in print, TV, radio, or on the Internet, you will achieve the best results with precise aim, delivery and timing. Very few of these story ideas will appeal to every publication or media outlet in every market – so it does not pay to pitch wildly!
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